Advertising or not to do advertising: It is no secret that I in early December 2011 went to the High Court and declared myself bankrupt (There will be much more on this subject later). I'm getting married in August and I have got a new full-time job, which both I am really enjoying - so everything is very well. However, the reality is that as a creative content provider I and more importantly, my employer has to rely more and more on sponsored content and display advertising. Hence why I'm trying it out, but not expecting great results from my small little blog :-)
Back to the headline for this blog. Note the Twitter inclusion? Yes, I do want to spread the word of every blog posted, and even better if I can have fun whilst doing it. Take a look at the following two pictures, and tell me where a brand misuse starts and stops? One of them is a new "branded" shop opening around the corner from a Tesco. One could mistakenly have thought that Tesco were moving their business into a higher circle of trading:
It reminds me of the Sony (R), who apparently managed to trademark the letters by making the "S" slightly taller than the other three letters, and thereby turning it into a distinct logo - that's the story I was told.
Quiz time. Personally I always get into trouble with certain Tesco stores just because of their rubbish service and management - last time I left the basket full of products on floor and used the exit, not passing "GO" - the last one included talking with the supervisor at Monument, who had clearly been promoted due to incompetence rather than being good at the job.
However, I do not agree with the beating that Tesco has received over using people on benefits, so here is a quiz:
In doing unpaid work experience, what's the difference between Tesco and The Guardian?
In all likelihood that at the Guardian, you get to make coffee for the boss, where-as at Tesco, you get to stack it...
